Posts by Generation Focus

As you embark on a research project, the participant recruitment phase is a critical juncture. This phase can set the tone for the entire study, influencing its effectiveness and success. To ensure a smooth and productive recruitment process, there are three pivotal factors you should consider: budget, timeline, and participant interest. Assessing these factors before…

The Generation Focus team is very grateful to be a part of the vibrant EPIC People community. Our founder, Joanna Beer, appreciated the opportunity to meet with the EPIC team to share about Generation Focus’ work towards ensuring equity and inclusivity in research recruitment. Scroll down to read the full interview! The article below was originally posted on…

Participant recruitment is a big pain point for many researchers and research operations professionals. It can be challenging to find and connect with the right target audience. We understand this, and participant recruitment for research studies is a crucial aspect of the work we do at Generation Focus. Here are five reasons why we think…

Ethnography is the study of social interactions, behaviors, and perceptions within groups, teams, organizations, and communities. The goal of ethnography is to provide rich, holistic insights into people’s views, actions, and environment. Ethnography falls under the anthropology field, but it is a method of research that many other kinds of researchers in different fields can…