
Three Essential Factors for Successful Research Recruitment
As you embark on a research project, the participant recruitment phase is a critical juncture. This phase can set the...

Equity & Research Operations: An Interview with Generation Focus Founder Joanna Beer
The Generation Focus team is very grateful to be a part of the vibrant EPIC People community. Our founder, Joanna Beer, appreciated...

Participants Matter: Five Reasons We Value Participant Recruitment
Participant recruitment is a big pain point for many researchers and research operations professionals. It can be challenging to find...

Intro to Ethnography and Why it Matters for User Research
Ethnography is the study of social interactions, behaviors, and perceptions within groups, teams, organizations, and communities. The goal of ethnography...

Post-Pandemic In-Person Research: 3 Tips for Safety & Success
During the early stages of the COVID-19 pandemic, the UX research field almost completely switched to remote research. Naturally, remote interviews...

Best Practices for Accessible Recruitment & Research
At Generation Focus, we are passionate about contributing to research in the accessibility space. Conducting research with individuals with accessibility...

In-Depth Interviews: Guidelines for Generating Insights
Conducting UX research is an essential aspect of the product design process. Gathering insights and feedback from end-users before, during,...