Intro to Ethnography and Why it Matters for User Research
Ethnography is the study of social interactions, behaviors, and perceptions within groups, teams, organizations, and communities. The goal of ethnography...
Post-Pandemic In-Person Research: 3 Tips for Safety & Success
During the early stages of the COVID-19 pandemic, the UX research field almost completely switched to remote research. Naturally, remote interviews...
Best Practices for Accessible Recruitment & Research
At Generation Focus, we are passionate about contributing to research in the accessibility space. Conducting research with individuals with accessibility...
In-Depth Interviews: Guidelines for Generating Insights
Conducting UX research is an essential aspect of the product design process. Gathering insights and feedback from end-users before, during,...
Human-Centered Participant Recruitment: An Approach to Facilitate Positive Participant Experiences
Updated: May 18, 2021 Research recruitment is a comprehensive process involving several elements, including identifying qualified participants, describing the structure of...
Successful Surveys: Tips & Tricks for Effective Questionnaire Design & Distribution
When it comes to research methods, surveys offer many advantages compared with other research strategies. Surveys are cost-effective and offer...
Best Practices for Diary Studies: 5 Tips for Motivating Participants & Preventing Drop-Outs
Diary studies is a research method which collects qualitative data by having participants record entries about the experience being studied...
