Blog

Post Pandemic Research

Post-Pandemic In-Person Research: 3 Tips for Safety & Success

During the early stages of the COVID-19 pandemic, the UX research field almost completely switched to  remote research. Naturally, remote interviews...
Inclusive research

Best Practices for Accessible Recruitment & Research

At Generation Focus, we are passionate about contributing to research in the accessibility space. Conducting research with individuals with accessibility...
customer discovery process

In-Depth Interviews: Guidelines for Generating Insights

Conducting UX research is an essential aspect of the product design process. Gathering insights and feedback from end-users before, during,...
Human-Centered Recruitment

Human-Centered Participant Recruitment: An Approach to Facilitate Positive Participant Experiences

Updated: May 18, 2021 Research recruitment is a comprehensive process involving several elements, including identifying qualified participants, describing the structure of...
market research consulting companies

Successful Surveys: Tips & Tricks for Effective Questionnaire Design & Distribution

When it comes to research methods, surveys offer many advantages compared with other research strategies. Surveys are cost-effective and offer...
diary studies

Best Practices for Diary Studies: 5 Tips for Motivating Participants & Preventing Drop-Outs

Diary studies is a research method which collects qualitative data by having participants record entries about the experience being studied...
market research companies near me

UX Research During the Pandemic: Trends & Best Practices for Virtual Sessions

The 2020 COVID-19 pandemic has brought unprecedented challenges to individuals and organizations around the world. We are sending warm wishes...
participant recruitment b2b

B2B Research: How to Recruit and Engage Participants

Sourcing business professionals for research requires a specialized recruitment process. For B2B research we recommend: Longer lead timesShort screenersFocus on...
consumer research companies

How Mindfulness Can Help a Researcher: A Simple Breathing Exercise to Improve Focus Before Interview

As researchers, we are used to hectic schedules and back-to-back interviews on the agenda. With this intensity, it’s easy to...