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Three Essential Factors for Successful Research Recruitment

As you embark on a research project, the participant recruitment phase is a critical juncture. This phase can set the...
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Equity & Research Operations: An Interview with Generation Focus Founder Joanna Beer

The Generation Focus team is very grateful to be a part of the vibrant EPIC People community. Our founder, Joanna Beer, appreciated...
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Participants Matter: Five Reasons We Value Participant Recruitment

Participant recruitment is a big pain point for many researchers and research operations professionals. It can be challenging to find...
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Intro to Ethnography and Why it Matters for User Research

Ethnography is the study of social interactions, behaviors, and perceptions within groups, teams, organizations, and communities. The goal of ethnography...
Post Pandemic Research

Post-Pandemic In-Person Research: 3 Tips for Safety & Success

During the early stages of the COVID-19 pandemic, the UX research field almost completely switched to  remote research. Naturally, remote interviews...
Inclusive research

Best Practices for Accessible Recruitment & Research

At Generation Focus, we are passionate about contributing to research in the accessibility space. Conducting research with individuals with accessibility...
customer discovery process

In-Depth Interviews: Guidelines for Generating Insights

Conducting UX research is an essential aspect of the product design process. Gathering insights and feedback from end-users before, during,...
Human-Centered Recruitment

Human-Centered Participant Recruitment: An Approach to Facilitate Positive Participant Experiences

Updated: May 18, 2021 Research recruitment is a comprehensive process involving several elements, including identifying qualified participants, describing the structure of...
market research consulting companies

Successful Surveys: Tips & Tricks for Effective Questionnaire Design & Distribution

When it comes to research methods, surveys offer many advantages compared with other research strategies. Surveys are cost-effective and offer...