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Intro to Ethnography and Why it Matters for User Research

Ethnography is the study of social interactions, behaviors, and perceptions within groups, teams, organizations, and communities. The goal of ethnography...
Post Pandemic Research

Post-Pandemic In-Person Research: 3 Tips for Safety & Success

During the early stages of the COVID-19 pandemic, the UX research field almost completely switched to  remote research. Naturally, remote interviews...
Inclusive research

Best Practices for Accessible Recruitment & Research

At Generation Focus, we are passionate about contributing to research in the accessibility space. Conducting research with individuals with accessibility...
customer discovery process

In-Depth Interviews: Guidelines for Generating Insights

Conducting UX research is an essential aspect of the product design process. Gathering insights and feedback from end-users before, during,...
Human-Centered Recruitment

Human-Centered Participant Recruitment: An Approach to Facilitate Positive Participant Experiences

Updated: May 18, 2021 Research recruitment is a comprehensive process involving several elements, including identifying qualified participants, describing the structure of...
market research consulting companies

Successful Surveys: Tips & Tricks for Effective Questionnaire Design & Distribution

When it comes to research methods, surveys offer many advantages compared with other research strategies. Surveys are cost-effective and offer...
diary studies

Best Practices for Diary Studies: 5 Tips for Motivating Participants & Preventing Drop-Outs

Diary studies is a research method which collects qualitative data by having participants record entries about the experience being studied...
market research companies near me

UX Research During the Pandemic: Trends & Best Practices for Virtual Sessions

The 2020 COVID-19 pandemic has brought unprecedented challenges to individuals and organizations around the world. We are sending warm wishes...
participant recruitment b2b

B2B Research: How to Recruit and Engage Participants

Sourcing business professionals for research requires a specialized recruitment process. For B2B research we recommend: Longer lead timesShort screenersFocus on...