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diary studies

Best Practices for Diary Studies: 5 Tips for Motivating Participants & Preventing Drop-Outs

Diary studies is a research method which collects qualitative data by having participants record entries about the experience being studied...
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UX Research During the Pandemic: Trends & Best Practices for Virtual Sessions

The 2020 COVID-19 pandemic has brought unprecedented challenges to individuals and organizations around the world. We are sending warm wishes...
participant recruitment b2b

B2B Research: How to Recruit and Engage Participants

Sourcing business professionals for research requires a specialized recruitment process. For B2B research we recommend: Longer lead timesShort screenersFocus on...
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How Mindfulness Can Help a Researcher: A Simple Breathing Exercise to Improve Focus Before Interview

As researchers, we are used to hectic schedules and back-to-back interviews on the agenda. With this intensity, it’s easy to...
consumer research case study

Home-Based Research Visits: Participant Comfort Comes First

Home-Based research offers unique and valuable insights. Meeting at home provides a chance to connect with participants intimately, in a...
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Recruiting Tech Specialists for Research: Why it’s Hard and How to Make it Work

If you have ever needed to recruit technical profiles for research, then you probably know that this is a challenging...
consumer research study

Fieldwork in Beauty: Our Experience and 5 Tips

The Generation Focus team concluded the 2018 year in the field, interviewing independent beauty professionals (IBP’s). We’ve previously talked about...
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From Refugee Status Determination to User Research: My Journey as an Interviewer

Most people will at some point in their lives be interviewed. We could also probably tell a story a two...
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How to Recruit Hard to Find Research Respondents

Performing market research requires direct interaction with your target demographic. Researchers need hard data from the individuals in their market....