Blog

consumer research case study

Home-Based Research Visits: Participant Comfort Comes First

Home-Based research offers unique and valuable insights. Meeting at home provides a chance to connect with participants intimately, in a...
08182d_25246e6cb78a446dabf4a99e7a956ddb~mv2_d_6016_4016_s_4_2.jpg

Recruiting Tech Specialists for Research: Why it’s Hard and How to Make it Work

If you have ever needed to recruit technical profiles for research, then you probably know that this is a challenging...
consumer research study

Fieldwork in Beauty: Our Experience and 5 Tips

The Generation Focus team concluded the 2018 year in the field, interviewing independent beauty professionals (IBP’s). We’ve previously talked about...
b0a57a_26dbf84b15ce426ab99462840982c114~mv2.jpeg

From Refugee Status Determination to User Research: My Journey as an Interviewer

Most people will at some point in their lives be interviewed. We could also probably tell a story a two...
b0a57a_fb0ed80162b34195ab39b5ed6d71d81bmv2_d_7413_5304_s_4_2.jpg

How to Recruit Hard to Find Research Respondents

Performing market research requires direct interaction with your target demographic. Researchers need hard data from the individuals in their market....
08182d_a107d26b1f644467bde34f260fbf2d9amv2.png

The Impact of User Research Technology on Data Quality

Qualitative data gathering methods such as in-depth interviews and focus groups have existed since the 1920s, when the importance of...
08182d_0670337f4f4544fb865b023b1a0265a6mv2_d_4410_3150_s_4_2.jpg

Why Customer Interviews Should Be Done Continuously

Customer discovery isn’t a one-step process. It is a tale of the customer experience from start to finish. It is...
Interview

How to Understand Your Customer’s Pains and Gains

One of the keys to building a good product is customer validation. Before you can get to that point, you...