B2B Research: How to Recruit and Engage Participants
Sourcing business professionals for research requires a specialized recruitment process. For B2B research we recommend: Longer lead timesShort screenersFocus on...
How Mindfulness Can Help a Researcher: A Simple Breathing Exercise to Improve Focus Before Interview
As researchers, we are used to hectic schedules and back-to-back interviews on the agenda. With this intensity, it’s easy to...
Home-Based Research Visits: Participant Comfort Comes First
Home-Based research offers unique and valuable insights. Meeting at home provides a chance to connect with participants intimately, in a...
Recruiting Tech Specialists for Research: Why it’s Hard and How to Make it Work
If you have ever needed to recruit technical profiles for research, then you probably know that this is a challenging...
Fieldwork in Beauty: Our Experience and 5 Tips
The Generation Focus team concluded the 2018 year in the field, interviewing independent beauty professionals (IBP’s). We’ve previously talked about...
From Refugee Status Determination to User Research: My Journey as an Interviewer
Most people will at some point in their lives be interviewed. We could also probably tell a story a two...
How to Recruit Hard to Find Research Respondents
Performing market research requires direct interaction with your target demographic. Researchers need hard data from the individuals in their market....
