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participant recruitment b2b

B2B Research: How to Recruit and Engage Participants

Sourcing business professionals for research requires a specialized recruitment process. For B2B research we recommend: Longer lead timesShort screenersFocus on...
consumer research companies

How Mindfulness Can Help a Researcher: A Simple Breathing Exercise to Improve Focus Before Interview

As researchers, we are used to hectic schedules and back-to-back interviews on the agenda. With this intensity, it’s easy to...
consumer research case study

Home-Based Research Visits: Participant Comfort Comes First

Home-Based research offers unique and valuable insights. Meeting at home provides a chance to connect with participants intimately, in a...
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Recruiting Tech Specialists for Research: Why it’s Hard and How to Make it Work

If you have ever needed to recruit technical profiles for research, then you probably know that this is a challenging...
consumer research study

Fieldwork in Beauty: Our Experience and 5 Tips

The Generation Focus team concluded the 2018 year in the field, interviewing independent beauty professionals (IBP’s). We’ve previously talked about...
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From Refugee Status Determination to User Research: My Journey as an Interviewer

Most people will at some point in their lives be interviewed. We could also probably tell a story a two...
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How to Recruit Hard to Find Research Respondents

Performing market research requires direct interaction with your target demographic. Researchers need hard data from the individuals in their market....
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The Impact of User Research Technology on Data Quality

Qualitative data gathering methods such as in-depth interviews and focus groups have existed since the 1920s, when the importance of...
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Why Customer Interviews Should Be Done Continuously

Customer discovery isn’t a one-step process. It is a tale of the customer experience from start to finish. It is...