Home-Based Research Visits: Participant Comfort Comes First
Home-Based research offers unique and valuable insights. Meeting at home provides a chance to connect with participants intimately, in a...
Recruiting Tech Specialists for Research: Why it’s Hard and How to Make it Work
If you have ever needed to recruit technical profiles for research, then you probably know that this is a challenging...
Fieldwork in Beauty: Our Experience and 5 Tips
The Generation Focus team concluded the 2018 year in the field, interviewing independent beauty professionals (IBP’s). We’ve previously talked about...
From Refugee Status Determination to User Research: My Journey as an Interviewer
Most people will at some point in their lives be interviewed. We could also probably tell a story a two...
How to Recruit Hard to Find Research Respondents
Performing market research requires direct interaction with your target demographic. Researchers need hard data from the individuals in their market....
The Impact of User Research Technology on Data Quality
Qualitative data gathering methods such as in-depth interviews and focus groups have existed since the 1920s, when the importance of...
