The Impact of User Research Technology on Data Quality

Qualitative data gathering methods such as in-depth interviews and focus groups have existed since the 1920s, when the importance of...

Why Customer Interviews Should Be Done Continuously

Customer discovery isn’t a one-step process. It is a tale of the customer experience from start to finish. It is...

How to Understand Your Customer’s Pains and Gains

One of the keys to building a good product is customer validation. Before you can get to that point, you...