Insights
How Mindfulness Can Help a Researcher: A Simple Breathing Exercise to Improve Focus Before Interview
As researchers, we are used to hectic schedules and back-to-back interviews on the agenda. With this intensity, it’s easy to feel stressed or distracted. I’ve often experienced that the way I spend the minutes right before beginning a qualitative interview session can greatly influence how focused I am during the session which can impact the…
Read MoreHome-Based Research Visits: Participant Comfort Comes First
Home-Based research offers unique and valuable insights. Meeting at home provides a chance to connect with participants intimately, in a way that builds empathy with the user and gleans qualitative data on their lifestyle . However, home visits may present some difficulties for researchers accustomed to remote and on-site studies. There is less control over…
Read MoreRecruiting Tech Specialists for Research: Why it’s Hard and How to Make it Work
If you have ever needed to recruit technical profiles for research, then you probably know that this is a challenging group to reach. We’ve spent time investigating the underlying causes of this issue and fool-proofing the outreach strategies that can give you the best chances of success in finding and engaging the people you need.…
Read MoreFieldwork in Beauty: Our Experience and 5 Tips
The Generation Focus team concluded the 2018 year in the field, interviewing independent beauty professionals (IBP’s). We’ve previously talked about interview techniques, but how and where you decide to conduct the interview can sometimes be just as important as the questions being asked. This was the case for a recent project with independent beauty professionals…
Read MoreFrom Refugee Status Determination to User Research: My Journey as an Interviewer
Most people will at some point in their lives be interviewed. We could also probably tell a story a two about an interview that didn’t go the way we had hoped. These stories usually center around our own performance as the interviewee, but I’m here to tell you that it is just as important, if…
Read MoreHow to Recruit Hard to Find Research Respondents
Performing market research requires direct interaction with your target demographic. Researchers need hard data from the individuals in their market. This data comes in the form of answers to survey questions, interviews, focus group responses, test sessions, and any other study being used by researchers. In some cases, it is perfectly acceptable to use qualitative…
Read MoreThe Impact of User Research Technology on Data Quality
Qualitative data gathering methods such as in-depth interviews and focus groups have existed since the 1920s, when the importance of demographics and consumer insight first came into the spotlight. Globalization and technological advancements since then have reshaped the market research industry time and again. Today we have the opportunity to reach many different demographics at…
Read MoreWhy Customer Interviews Should Be Done Continuously
Customer discovery isn’t a one-step process. It is a tale of the customer experience from start to finish. It is a way of communicating with your customer without being directly in the process. Not convinced you need interviews beyond your product launch? Then consider the following. Your Customer’s Needs Aren’t Stagnant Your customers and values…
Read MoreHow to Understand Your Customer’s Pains and Gains
One of the keys to building a good product is customer validation. Before you can get to that point, you need to listen to your customers and understand their pains & gains. You can do that through customer interviews. Every successful product should start with this foundation, here’s why. Customer Validation & Discovery Customer discovery…
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