We make research operations easier

No matter the type of study, we make sure the pieces fit.

Targeted Respondents

Are you preparing for your next project? Give us your details, and we’ll find the right people. Our inclusive research is done with your business in mind. We view and value respondents as partners, treating them as the key components of our research that they are.

We recruit all types of research participants, even the ones who seem hardest to find. Our grassroots methods and intent to build relationships position our clients for success.

B2B Research Recruitment 

Driven by integrity, we provide reliable B2B research candidates ready to answer your questions. Count on us for quality control and intelligent sourcing to drive your business forward.

We never rush recruitment. We perform intensive screening and vetting for all participants. Get the B2B research results you need for better business designs when you choose Generation Focus.


Our process ensures a wide range of perspectives are covered in your research and that the needs of people with disabilities are represented. We work with people from all walks of life, including people who rely on cognitive, motor, and visual assistance.

We believe people matter and it shows. We pride ourselves on building relationships and creating a positive experience for participants.

Panel Management

Your research should have a strong foundation. That’s why we provide panel management solutions. Our research panel management includes identifying, recruiting, and managing participants who match your target audience.

Our meticulous selection and management process strengthens your panel to ensure the data gained makes the most sense for your business.

End-to-End Research

We build respondent recruitment, moderation, and synthesis solutions that allow you to get to the heart of what your audience is thinking. Our team helps you leverage various methodologies, digital engagement techniques, and data tools for insightful results.

Whether you’re looking for customized questionnaire designs or require something more, our end-to-end research services support your goals. You can trust us to give you the insights you need to understand your target audience through our end-to-end research.

Results-Driven Research

Uncovering the driving forces behind individuals is our passion. Our goal is to identify the motivations within your target audience and provide tangible, actionable data that aligns with your objectives—cultivating a base of devoted customers. We leave no stone unturned and no innovative idea un-tested.

It’s time your data evolved. We’ll help you do that.