Fieldwork in Beauty: Our Experience and 5 Tips

consumer research study

The Generation Focus team concluded the 2018 year in the field, interviewing independent beauty professionals (IBP’s). We’ve previously talked about interview techniques, but how and where you decide to conduct the interview can sometimes be just as important as the questions being asked. This was the case for a recent project with independent beauty professionals…

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How to Understand Your Customer’s Pains and Gains


One of the keys to building a good product is customer validation. Before you can get to that point, you need to listen to your customers and understand their pains & gains. You can do that through customer interviews. Every successful product should start with this foundation, here’s why. Customer Validation & Discovery Customer discovery…

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